Most Cafes and Restaurants have figured out that offering guests access to free wi-fi can fill empty seats during off-peak hours which is when wireless guests generally visit as it’s easier to concentrate in a quiet location. There’s also a lot of interest among restaurateurs in building an email marketing database and social media following to market to over time.
Because both marketing approaches involve the internet, it only makes sense to fuse the two together and create a mobile, location-based marketing platform. That’s a big buzzword but it’s simply this…
Present guests with a wi-fi splash page (one click access to the internet) that doesn’t require guests to create an account or login (with a username and password) because that’s how free access works generally speaking and you want to be competitive with completely open access providers. » Read more: Bring in Restaurant Guests With Wi-Fi and Bring Them Back With Email & Social Media Marketing
